Etsy has rolled out a native app inside ChatGPT. The company says it opens a new way to explore more than 100 million listings without relying only on keyword searches. Shopping inside chat changes how discovery works. Instead of typing short phrases like “wooden table” and filtering results, users can write full requests in natural language. Something like asking for a gift under a budget for a specific interest. The system then tries to match intent, not just words.
The feature is in beta right now. Users can call @Etsy inside a ChatGPT prompt. Once activated, Etsy listings appear directly in the conversation. Products can be viewed, compared, and then opened on Etsy for full details or checkout. It shifts the search experience away from strict filters. No more step-by-step narrowing. The focus moves toward what the user actually means in the request.
Etsy has tested ChatGPT integrations before. Back in September, it joined an Instant Checkout feature inside ChatGPT. That allowed purchases inside the chat itself. The idea did not last long. It ended in March after weak adoption and limited sales impact. This new version feels different. Instead of pushing full checkout inside ChatGPT, Etsy is treating it as a discovery layer. Search happens in chat, purchase still happens on Etsy.
At the same time, Etsy is building its own AI tools on the platform. One of them is a conversational gift search system. It works like a guide that responds to user input and keeps refining suggestions based on what the shopper says. The company is also expanding AI tools for sellers. These include help with writing product titles, descriptions, and customer replies. It reduces manual work and speeds up listing creation.
In 2024, Etsy added a “Designed” label to show when AI is used in content creation. That move came as AI-generated listings and artwork started increasing on the platform. The goal was more clarity for buyers. The ChatGPT launch comes soon after Etsy’s Q1 2026 results. Revenue reached $631 million, higher than expected. Marketplace sales grew 6 percent year over year. Buyer activity also moved up. Active buyers reached 86.6 million, the first increase in two years. Sellers stayed strong too, with 5.6 million active accounts.
Earlier this year, Etsy also sold Depop to eBay for $1.2 billion. That deal signaled a tighter focus on its main marketplace instead of expanding too far into separate platforms. With ChatGPT integration, Etsy joins a growing list of companies building apps inside AI chat tools. Names like Angi, SeatGeek, Tubi, and Wix are already part of this space. Since October, developers have been able to create apps that run inside ChatGPT conversations.
The direction is clear even without saying it loudly. Search is moving away from typing short queries. People are starting to describe needs in full sentences and expecting systems to understand intent. Etsy is trying to sit inside that shift. Not just as a store, but as part of how discovery happens inside AI chat itself.
