OpenAI Launches Built-In App Store Inside ChatGPT, Challenging Traditional Platforms

OpenAI has introduced a new app store directly inside ChatGPT, letting developers build, submit, and publish interactive applications that users can access within the AI chat interface itself. This feature, currently in beta, includes an Apps SDK and an in-chat directory where users can discover tools without leaving ChatGPT, blending third-party services into conversations. Major platforms are already exploring integrations, and this shift signals OpenAI’s push to transform ChatGPT from a simple chatbot into a full-fledged platform ecosystem.

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